Making A Media Kit
Does your organization maintain a media kit? If not, you may be losing out on an opportunity to boost brand awareness 鈥� and perhaps even your bottom line. A media…
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Five Considerations for Your Catalog
Every so often there are those who echo the chorus that print catalogs are dead, or at least on a fatal decline. These calls crescendo when a large company like…
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Magazine Trends in 2021 and Beyond: A Conversation with Mr. Magazine
The impact of the pandemic and shifts in consumer behavior are transforming the magazine industry. To better understand how these trends will shape the future of magazines, we reached out…
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色控传媒鈥檚 Commitment to the Environment
色控传媒鈥檚 fundamental aim is to create value for customers, employees and communities. What supports all three is our commitment to the environment. We鈥檙e continually finding ways to reduce our carbon…
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A Rosy Outlook for Books
Books have seen steady sales throughout the pandemic 鈥� and not just for use in Zoom backgrounds. The pandemic has presented challenges for all industries to varying degrees. But book…
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Communication Creates Prepress Perfection
Perfection is the goal for every print publication. But when it comes to catalogs, where a single error can mean lost sales, perfection is paramount. Catalogs are sales documents at…
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Finding a Book Printer that Matches Your Mindset
Book publishers often view printers in terms of capacity. If the press has the right availability at the right time, there鈥檚 potential for partnership. Capacity and capability are the foremost…
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Easing the Transition for New Association Customers
Transitioning to a new printing service can be difficult, even when the benefits are clear. Even if it鈥檚 not the best business decision in the long run, the status quo…
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Today鈥檚 Commercial Printing Goes Beyond Just Paper and Ink
Consistent quality coupled with quick turnarounds is often viewed as the crucial combination when it comes to magazine printing, and rightfully so. Although as a product they have everlasting value,…
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Sailing Through Rough Seas
Sailors anticipate rough weather from time-to-time. Squalls can arise out of nowhere, and some larger storms are too big to outrun. When a storm is on the horizon, sailors prepare…
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