Business Strategy Archives | Page 8 of 11

How Digital Presence Assessments Impact Business Priorities

March 15, 2016

鈥淭here is no digital strategy anymore, just a strategy in a digital world.鈥� That quote, by Antoine Lhosmot of Potentialpark Group, hits on the need for publishers to develop integrated…

Help Your Publication Score with a Content Assessment

November 12, 2015

Elizabeth Braden

Blog, Business Strategy, Content Marketing

The purpose of print publications has always been to deliver content to readers. Now, with the Internet, email, social media, apps and more, there are many ways to reach readers…

Is Your Digital Presence Good for Business?

August 26, 2015

Alex Blackwell

Blog, Business Strategy, Content Marketing

When you find a few minutes to consider your organization鈥檚 digital presence, do these thoughts race through your mind? 鈥淚 don鈥檛 know how my website is performing.鈥� 鈥淚鈥檓 not getting…

How to Harness the Power of Case Studies

July 28, 2015

Alex Blackwell

Blog, Business Strategy, Content Marketing

When marketing your products or services, don’t neglect case studies and their basic ingredients, which give potential customers or clients feedback on the benefit of learning from someone else’s experiences.…

How to Spark Interest With Effective Blogging

July 7, 2015

Christoph Sisson

Blog, Business Strategy, Content Marketing

Maintaining a blog is still the best inbound marketing strategy for your company. Effective blogging attracts interest in your business or organization, promotes your brand and drives traffic to your…

Investing in Print Magazine Pays Nonprofits Dividends

April 2, 2015

Christoph Sisson

Blog, Business Strategy, Content Marketing, Printing

Nonprofit organizations have a never-ending job of getting their word out to attract supporters. Letting people know about your organization 鈥� why it exists, what it does, who it helps…

Techy Ways to Increase Productivity

March 12, 2015

Christoph Sisson

Blog, Business Strategy

Having helpful technology, from hardware to software to gadgets, there are many tech tools to help you work smarter and increase office productivity. Here are some tech tools to consider…

5 Revenue Boosting Ideas Publishers Should Focus on in 2015

December 30, 2014

Christoph Sisson

Blog, Business Strategy

Creative ideas for revenue strategies can bring big returns for magazine publishers. During one of their conferences, Niche Media gathered 50 revenue-boosting ideas from publishers in attendance. We combed through…

2014 鈥� The State of Association Publishing

December 23, 2014

Christoph Sisson

Blog, Business Strategy, Printing

Association publishing professionals are always on the lookout for insights into the trends that impact their industry. My recent Association Membership Trends article covered four trend areas: member enrollment, customized…

Honing Your Content: Audience Feedback Best Practices

December 11, 2014

Christoph Sisson

Blog, Business Strategy, Content Marketing

Relevant editorial? Glad you asked. Your publication can be one of your key tools for maintaining a vibrant relationship with your readers 鈥� which makes it extremely important to provide…

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