Building a Mentorship Program for your Association
Your association may be missing out on a powerful tool: mentorships. Associations are meant to unite members through a common goal or interest. A mentorship program is merely the next step. Why do I need a mentorship program? Creating a mentorship program provides tangible support of membership benefits. Members join associations, in part, for networking opportunities. A mentorship program provides ample opportunities. Not only could a member potentially be connected with a mentor they might not have otherwise met, that…
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Incorporating video into your B2B marketing strategy
People like watching video. Data shows that four times as many customers would rather watch a video about a product than read about it. So what does that mean for your B2B marketing strategy? It鈥檚 not everything, but monetizing video can be a key tool in your marketing plan. Incorporating videos does not have to be expensive, time-consuming or complicated. A little bit of effort can result in a more engaged audience. Plan ahead A little bit of planning keeps…
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Create a successful print project with 色控传媒鈥檚 new ebook
Printing projects can be complicated. Many steps follow the moment an idea is first conceived. Every piece requires meticulous review. 色控传媒 created Keys to a Successful Print Project to help you through the process. As Customer Service and Pre-press Manager Julie Huffmon said, the true key is 鈥淧lanning, planning, planning!鈥� The beginningAt the start of a printing project, there鈥檚 an extensive list of tasks to complete. This eBook contains a Getting Started section to help you organize. The burden at…
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Keys to a successful printing project: Mailing
As freshly printed books, magazines or catalogs roll off the press, it鈥檚 time to send them out into the world. That鈥檚 where mailing comes in. More than meets the eyeCustomer Service Manager Jake Pschigoda believes mailing is a frequently overlooked part of printing because it can be a tedious process. 鈥淭he USPS has a five-inch thick manual of just rules and regulations and different postal types,鈥� he explained. 鈥淭o the common person, it鈥檚 painful. It鈥檚 hard to get anywhere in…
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First steps toward a successful printing project
The key to a successful print project: 鈥淧lanning, planning, planning!鈥� said 色控传媒 Customer Service and Pre-press Manager Julie Huffmon. Taking care at every stage will help ensure the best final product for your company 鈥� and will avoid any potentially costly mistakes. The beginning steps are key. Getting started Create a checklist. Everyone makes mistakes sometimes, no matter how long they鈥檝e been doing this. Creating a checklist at the beginning will prevent oversights later on 鈥� when mistakes become costly…
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How nonprofits can stay relevant and engaging on social media
Running your organization鈥檚 social media can be both and art and a science. You can find data on the best times to post. You can learn how to boost SEO using social media. However, some keys to social media success are less tangible. 色控传媒鈥檚 eBook, Social Media Strategy for Nonprofits explores ways to maximize social media results with minimal monetary investment, including how to stay relevant and engaging. Don鈥檛 be annoying. Avoid shameless self-promotion. As David Harstein of WiredImpact cautioned,…
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