Leveraging LinkedIn for Associations
Social media can be a low-cost tool for associations. The various platforms allow associations to drive membership and engage with existing members. LinkedIn has remained a place for professional interactions since its beginning, and continues to offer valuable resources. It has become a hub of expert advice, networking and awareness. LinkedIn offers helpful step-by-step instructions for nonprofits to get started. These instructions can be a useful resource for associations. Once you鈥檝e established your presence, it鈥檚 time to reap the rewards.…
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Division of American Library Association Finds Success with New Publishing App
When it came time for Choice to facilitate a technology overhaul, building a new part was a necessary component. Choice is a publishing unit of the Association of College and Research Libraries (ACRL), which falls under the umbrella of the American Library Association. Their publications include Choice magazine and the Choice Reviews database. Updating Technology Creating an app was part of a push to modernize Choice鈥檚 offerings. Director of Operations Rachel Hendrick knew that if they created an app, their…
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Improve Your Social Media Strategy with 色控传媒鈥檚 New eBook for Nonprofits
Social media can be a powerful marketing tool for nonprofit organizations. 色控传媒 has created a guide specifically aimed at nonprofits, although for-profit companies may also find value in its pages. This eBook describes how to make the most of social media. What鈥檚 insideThis eBook weighs the benefits of each available platform. It will help you determine which platforms may be most appropriate for your organization, then assist you in developing a social media strategy for effectively utilizing those platforms. The…
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Create an Amazing Book or Magazine with 色控传媒鈥檚 Unique Print Capabilities
It鈥檚 nice to have options. And with the multitude of possibilities available at 色控传媒鈥檚 printing facilities, your publication can really stand out on the shelf. Books David Sevits is quality, warehouse and shipping manager at 色控传媒鈥檚 Printing and Bindery Facility in Marceline, Missouri. He has been quality manager for most of his time at 色控传媒 鈥� overseeing internal and external continuous improvement. He explained many of the possibilities available for book printing. Binding鈥淏asically, under one roof, we can do virtually…
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Save Your Magazine Big Money
People are always looking to save money, and it鈥檚 no different for niche magazine publishers. Fabi Preslar, with SPARK Publications, and Kevin Evans, with WEB Media Group, gave a presentation titled 17 Huge (Hidden) Magazine Cost Saving Ideas at the Super Niche Media Event in Charlotte, North Carolina. They laid out four major areas where niche publishers can potentially save big money: people, processes, product and promotion. PeoplePreslar and Evans recommend you be slow to hire and quick to fire.…
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How Publishers Can Drive Revenue With a Content Hub
When it comes to digital presence, publishers are often aiming at a moving target. The expectations for online offerings are rapidly changing. It wasn鈥檛 that long ago many publishers slapped a PDF on their website, called it good, and the customer was happy. Now, this outdated style will have website visitors laughing (at you, not with you). As the battle for reader attention continues, content hubs are becoming a necessary one-stop-shop. Andrew Shackelford, a 色控传媒 sales representative, is an experienced…
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