Building the Foundation for an Effective Content Marketing Strategy
Content marketing is a brand-focused campaign designed to engage a specific target audience. This concept can grow your market and business, but too many people jump into the activities of content marketing without creating a strong foundation. Without this base, content marketing becomes a scattered activity that does not achieve your true goal 鈥� expanding your brand鈥檚 awareness and your customer base. To be effective, you must build your content marketing strategy from the ground up. Define Your Target AudienceIf…
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Best Practices to Curate Content to Benefit Your Business
An engaged audience translates into brand awareness and sales, but many companies struggle to create the effective blog content and timely social media postings needed to achieve this goal. Curated content is a powerful tool to attract customers and enhance loyalty if the process is well managed. A mix of self-generated and curated content keeps your audience engaged and saves you time. Utilize these curation practices to best position your organization as the go-to website and source for your industry.…
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How Your Company Should Approach A Website Redesign
Your website serves many purposes. It introduces your business to potential clients, allows web-based purchases and supports current customer needs. Over time, your website may lose its effectiveness and will need to be updated to successfully perform its functions and engage your target audience. Approach the redesign process by considering what currently works, what can be done better, your budget and timeline, and promotion ideas to ensure that the process achieves the best results. And, realizing that your current website…
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Readers DO Judge a Book by its Cover
You鈥檝e probably opened a beautiful-looking book only to be disappointed by its content. I know that I have. And, that鈥檚 why we鈥檙e warned, 鈥淵ou can鈥檛 judge a book by its cover.鈥� But, let鈥檚 face it: Readers DO judge books by their covers. In fact, it鈥檚 often the first impression created by a cover that determines whether a book even gets picked up at all. So, while you may not be able to judge a book鈥檚 content by its cover, a…
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Gentle, Not Boring: How One Publisher Is Carving A Niche For Pleasant Reads
While many books, television shows and movies are violent, scary or leave nothing to the imagination, one writer has opened her own publishing house to bring readers gentle but not boring books. Anne Brandt, of Benton Harbor, Michigan, started Spectacled Bear Publishing this year, and its first book, Philip & Phoebe has come off the press at 色控传媒 Inc., and is currently being shipped. Brandt, who wrote the book 40 years ago, discovered it at the bottom of a cardboard…
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Tips To Improve Member Engagement with Mobile Publishing Apps
色控传媒 understands that associations are always looking for ways to improve member engagement due to the positive effects of engagement on retaining current members and attracting new members. One of the tools available to help associations achieve increased member engagement is mobile publishing apps. As we have posted previously, mobile publishing apps can help publishers reach more readers, track member engagement metrics, increase time spent reading, deliver interactive content and even increase value to sponsors and advertisers with additional reader…
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