How Associations Are Using Personal Data to Grow Membership
It doesn’t take a great leap of faith for me to bet that your association is looking for ways to grow membership. It’s also an easy bet that your association is looking for innovative ways to improve retention of your current members while also working to attract new members. And, since it’s also likely that you’ve been collecting a lot of data about current and prospective members, your association is probably well positioned to utilize that data to really get…
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Technical Support Can Help Your Design Staff Shine
Does your organization like to bend layout design conventions to spice up your publication with new creative visual elements? Chances are good that the answer is yes. And when you鈥檙e bending design conventions, chances are good that your design staff has become stuck on a production technicality that you didn鈥檛 have an easy answer for. 鈥淭hat鈥檚 when our computer support staff can be a great resource,鈥� says Karen Pribbernow, prepress support specialist at 色控传媒鈥檚 Michigan printing, binding and fulfillment facility.…
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Strengthen Your Association Brand with a Style Guide
Emails, social media posts, e-newsletters, websites, news releases, magazines, catalogs 鈥� if your association produces any of these, you probably have staff members creating copy content every day. And, your聽writers probably need to verify spelling, punctuation or proper use of industry terms occasionally. Because of this, your association or business can benefit by creating your own style guide as a reference to answer those questions. A style guide will: Ensure your brand’s look is consistent Ensure sure all copy is…
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How Paper Choice Reflects Your Brand
Gleaming photos in those lovely coffee table books seem to take you right to the scene 鈥� a town 100 years ago, exhibits at a museum or a team celebrating a Super Bowl win. A catalog spotlights the beauty of a company’s products. And magazines use spectacular imagery to keep readers engaged with a story. Several factors go into the reproduction of those photos, but one factor you may not have thought much about is the paper they are printed…
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Audience Engagement Insights from #NicheConference
There’s a single-word backstory to how keynote speaker Don Peschke became publisher of August Home Publishing’s line of magazines 鈥� frustration. Frustration prompted Peschke to start a magazine with the content he wanted for himself but couldn’t find. And, over the years, he’s expanded his audience by providing valuable content. His advice to attendees at the 10th Annual Niche Conference in Austin, Texas, is for publishers to expand their thinking on how to repurpose the great content they’ve created in…
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How One Gift Store Book Preserves History and Creates Revenue
If you are a baby boomer, sitting around the card table with your friends, the question will almost always come up as you reminisce about your childhood. 鈥淒o you remember where you were when it happened鈥�? Of course the question refers to the assassination of our 35th president, John Fitzgerald Kennedy. While other memories fade, no one forgets the answer to this question, even younger people who may think of it as ancient history. It was a defining moment in…
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