How Digital Presence Assessments Impact Business Priorities
鈥淭here is no digital strategy anymore, just a strategy in a digital world.鈥� That quote, by Antoine Lhosmot of Potentialpark Group, hits on the need for publishers to develop integrated print and digital communication. Chad Beatty, business development manager for 色控传媒鈥檚 Commercial Division, assists with digital opportunities for publishers. To help business and organizations get the most from their print and digital communications, he uses 色控传媒鈥檚 Digital Presence Assessment (DPA) to measure overall performance of their digital assets. In this…
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Postage Rate Update: Cuts Set For April 10
What’s Happening?During the past few weeks, much has been written about postage rates decreasing on April 10, 2016. You may recall that the last postage rate increase in January 2014 was actually comprised of two separate components: The familiar Consumer Price Index (CPI) increase. An “exigent” rate increase. Think of this as a 鈥渄ifficult times鈥� increase. The purpose of the exigent increase was to restore USPS budget from losses during the 2008-2013 economic recession and reduction of mail volume. This…
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Save Time with Social Media Management Tools
You already know it鈥檚 important to develop a strong social media presence. You鈥檙e probably also aware that you can easily overextend yourself while managing all your social media posts, comments and responses. If you’re having trouble juggling Facebook, Twitter, LinkedIn, Instagram and Tumblr, and wondering what else is around the corner, it’s probably time to get started with social media management tools that can make this important job run much more smoothly. HootsuiteThe most well-known management tool is Hootsuite, through…
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Create LinkedIn Influencer Groups to Boost Your Association Engagement
If you’re looking to boost your association engagement on LinkedIn, your best sources may be all around you, in the wisdom of some of the most talented people within your organization. One of the best ways to get the word out on LinkedIn is to create a LinkedIn influencer group that starts with stellar representatives of your organization: industry experts, innovators, association leaders, great storytellers, tech experts and other key people who can inform and enlighten people and potentially draw…
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Leveraging Medium To Extend Your Blog Reach
Like many people in business, you’re probably trying to stay on top of developments in social media that can help you reach your audience. So, if you haven’t yet tried Medium, the trendy social blogging platform started by the co-founder of Twitter, here鈥檚 why Medium can be a great place to get your message across and draw followers who think like you do. The biggest reasons? It’s cool, it’s passionate, and it’s progressive. Medium is brimming with tags about modern…
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How to Use Charitable Involvement to Attract Your Audience
Organizations that are active in their communities can make great impressions on potential members, customers and clients. These organizations may work to create positive change through charitable involvement like volunteering, donating to a charity, or joining a community partnership. Besides the good results these actions create, incorporating this involvement in your marketing strategy will demonstrate that your company cares about more than just business, and can attract like-minded followers whose brand loyalty could bring tremendous benefits. Learn From Your Connections…
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