3 Marketing Tips to Boost Association Member Retention
Attracting new members is a priority for any association, but retaining these busy people is crucial. When you get people to join your organization, how well you engage your members will have a lot to do with whether they will stay. In its annual association communication benchmarking survey, Association Adviser found that 66 percent of association respondents are most worried about losing new members (three years or less), and 33 percent consider their longtime members (11 years or more) to…
Read More
Snap Up the Youth Market With Snapchat
Is your organization targeting the youth market with Instagram and Tumblr聽in your social media marketing? Great. But, you may have left one stone unturned: Snapchat, whose largest audience (37 percent) is 18- to 24-year-olds. Eighty-six percent of Snapchat users are in the millennial range, age 34 or younger; of these, 26 percent are age 13 to 17 while 23 percent are 25 to 34. The percentage drops to 12 percent for 35- to 54-year-olds, and just 2 percent of those…
Read More
Print Resurgence, Digital Decline Leaves Room for Both
The prognosticators who proclaimed print was dead had it wrong. Dead wrong. Instead of unseating print, digital reading material has merely joined it. The two fulfill different yet similar roles in a society in which people want both the ease and stylistic possibilities of portable digital information and the familiarity and functionality of a physical book, catalog, newspaper or magazine. Not only do significant numbers of people prefer reading print publications, many of those who prefer digital editions, even younger…
Read More
Leverage Twitter Ads to Drive Business and Engagement
With 500 million tweets sent each day by more than 300 million monthly active Twitter users 鈥� 80 percent of whom are using the platform on mobile devices 鈥� it’s a no-brainer to use Twitter for business. But not all businesses are using their accounts to their best advantage. While almost all of the top 100 global brands work to improve SEO with Twitter profiles, only half tweet at least once a day, which illustrates that the other half of…
Read More
Align with Mobile Users Through Responsive Email
Email is a crucial part of marketing, and it’s a continually changing element. In the second quarter of 2015, 67 percent of emails were accessed on mobile devices, and 80 percent of users of these devices will dump your email if it’s too hard for them to read. Squeezed to fit a small screen 鈥� for example, a 4-inch smartphone or a 7-inch tablet 鈥� a message can be virtually unusable, with text too small to read, wide layouts crunched…
Read More
Engage Millennials to Ensure Retention
If you are marketing to Millennials as customers, clients, members, readers and subscribers or whatever group you want to funnel them toward, what better place to start than by targeting them in your employee recruiting strategy? Who better to provide perspective on a generation of people than someone who is actually part of that generation? Millennials are the generation of adults born between the early 1980s and the turn of the century. They now occupy the entirety of the prized…
Read More