How to use Tumblr effectively for business
Businesses that want to reach younger audience should look beyond Facebook and Twitter, even beyond Instagram, to the diverse world of Tumblr. More than just a blogging platform, Tumblr sets itself apart by being a full social network with hashtags, comments, reblogs, followers and its Ask or Submit feature, in which users can ask questions of and submit posts to other users. Where else are you going to find a social network with integrated blogs, or a blog platform with…
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Is Your Digital Presence Good for Business?
When you find a few minutes to consider your organization鈥檚 digital presence, do these thoughts race through your mind? 鈥淚 don鈥檛 know how my website is performing.鈥� 鈥淚鈥檓 not getting enough traffic to my website.鈥� 鈥淚 don鈥檛 know how my email newsletter is performing.鈥� 鈥淗ow do I attract more subscribers to my eNewsletter?鈥� Or, do you struggle with wrapping your head around鈥�? 鈥淚 don鈥檛 know how my social media is helping my business.鈥� 鈥淚 don鈥檛 know how my digital edition…
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10 Ways to Jazz Up Your Website
Maintaining a dynamic, robust website helps you be competitive with other sites. However, your content could be the best in the world yet go unnoticed if you don’t draw attention through headlines, images, video and other vibrant site elements. We’ve compiled a list of 10 ways to jazz up your website to attract more attention. 1. Show Visibility on Social Media Place social media links prominently on your home page so readers can quickly and easily connect with you. Through…
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Find the Best Social Media Channel for Your Audience
You already know the importance of keeping your business active on social media, where 74 percent of online adults are active, but have you figured out which social media channel is the best one for reaching your target audience? While you should have a social-media strategy that includes multiple channels, you can avoid spending way too much time marketing, communicating and interacting on social media by putting your greatest efforts into the site that makes the most sense for your…
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How to Harness the Power of Case Studies
When marketing your products or services, don’t neglect case studies and their basic ingredients, which give potential customers or clients feedback on the benefit of learning from someone else’s experiences. Potential customers won’t rely just on your say-so that your products or services are terrific. They want to hear what people have to say, both in informal reviews and in more dynamic case studies. A case study endorses the product and illustrates value and potential in a different way than…
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7 Key Ways LinkedIn Can Help Your Business Reach Your Audience
If you’re not actively using LinkedIn for your company’s marketing, you’re missing out on a huge potential audience. LinkedIn is the third-most popular social networking site behind Twitter and Facebook in terms of unique monthly visitors. Some 255 million people visit the site each month, ranging from individual employees to leaders of business. Here are seven ways your company can utilize LinkedIn for marketing to reach and engage your audience: 1. Tell Your Story With a Company Page Optimize and…
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