Boost Readership & Advertising Dollars with Special Publications
If you want to boost reader engagement, boost advertising revenue and build a loyal audience, consider putting out a special publication that is likely to resonate with your target audience. Your regular readers will already be on notice, but a special issue can attract the attention of other readers who aren’t familiar with your magazine. If they like what they see, they may stick around and become consumers of your other content. While too many special issues can alienate the…
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Engage Your Audience With Audio Podcasts
You’re probably making great strides to engage your audience with great content on all the relevant social media channels, but have you considered what audio podcasts can do to support your content marketing efforts? Podcasts are a great way to get the word out while being entertaining and socially connective. Interesting podcast topics delivered by interesting people can help generate audience engagement by connecting listeners to your brand in a personable way. An audio podcast is similar to a radio…
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How to Use A/B Testing to Improve Landing Page Performance
Are you already A/B testing your landing pages to help ensure they perform well? Or, like me, do you find the concepts of A/B testing a little abstract? Either way, an article I found recently will clear up many of the mysteries of A/B testing, and it might even help you improve the testing processes you鈥檝e used in the past. Ryan Lynch鈥檚 5 Landing Page A/B Tests (And Their Surprising Results) article for HubSpot describes how A/B testing can help…
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Google Says It’s Time to Take Mobile Seriously
The number of users of mobile devices such as tablets and smartphones keeps growing, and the ways that Internet content is made accessible must increase, too. Website operators and mobile users should note a key change by Google to its search algorithms in which search results are tailored more toward mobile users. Starting April 21, websites’ mobile-friendliness will become a stronger ranking factor in Google search results around the world, the search engine giant announced in a February blog post.…
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Keys to Quicker and Easier Content Curation
You鈥檝e heard that content is king. And it鈥檚 true, especially when talking about expanding your audience and driving additional traffic to your website. However, you also know that creating consistently relevant and high-quality content can be difficult. My Extend Your Readership Reach With Content Curation article addresses this issue by providing an overview of curation best practices. To help further, I鈥檝e shaped this post to provide an example of curation. Cas McCullough鈥檚 How to Speed Up Your Content Curation Process…
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Extend Your Readership Reach With Content Curation
It’s important to update your blog regularly, but coming up with topics can sometimes be a challenge, both in terms of inspiration and finding the time to write. Curating content from other sources can address both of those issues, as well as help you publish valuable content. If you’ve ever read something that was so good you wished you’d written it, sharing curated content means that you can share a message that you find insightful or amazing, while also adding…
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