Marketing to Millennials, Part 1: How to Connect
Millennials 鈥� people born in the early 1980s through the early 2000s 鈥斅爏pend $1.3 trillion a year. They currently make up the vital demographic of 18- to 35-year-olds. But they鈥檙e a varying group of 18- to 35-year-olds, and marketing to Millennials is a different prospect. This is not a monolithic group by any means. Millennials are more racially diverse, far more politically independent than any other demographic group, and more likely to be unaffiliated with a religion. These young people…
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6 Tips to Make Sure Your Writing is Really Done
Whether you’re writing an article, blog post or news release, it’s crucial to ensure your work is written in an authoritative yet approachable style. Making certain that your writing is free of typographical errors, misspellings and grammar blunders will improve content clarity and improve readability. That means more than skimming and running spell check to catch typos and obvious errors. Look over your work closely to avoid errors like run-on sentences, comma splices and subject-verb agreement, as well as to…
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Want a Bold Advertising Tool? Think Sticky Note Advertising!
Are you looking for ways to increase ad views in your print publication? Our How to Maximize Ad Views within Your Magazine App article provides tips for your magazine publishing app. For print magazines, colorful sticky notes easily catch your eye. In addition to delivering quick messages, brightly colored sticky notes can also draw the attention of readers as a vibrant marketing and advertising tool in magazines, newspapers, catalogs, and direct-mail materials. A sticky note stands out wherever it is,…
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Choosing the right image to get your content seen
Choosing the right image can enhance your blog posts as much as carefully crafting your headline, sometimes even more so. Your image selection can help get your content seen because you only have a small window in which to lure the reader, and eye-catching visuals can do the job. The headline and content still have to measure up, but your message can be fantastic and go unread if it’s not packaged well. You can get images in a number of…
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Gutenberg’s Legacy and the Continued Power of Print
When German craftsman and inventor Johannes Gutenberg introduced the printing press in 1439, he opened the door to widespread access to printed books. Not only did the printing press revolutionize how printed materials were created, it also improved the spread of knowledge and information. Today, in our never-ending quest for informational and entertaining content, we voraciously consume books, magazines, newsletters and other sources of the printed word. Four years in the making, Gutenberg’s printing press drew from the moveable metal…
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Commas causing confusion? Tips to say what you mean.
The comma sets off words and phrases in sentences to make the language more clear, making this punctuation mark among the most valuable. Unfortunately, because it does the complex work of separating items in a series, introducing phrases, and distinguishing relationships, using commas correctly can cause confusion. Its use can accurately present meaning or completely alter it, as illustrated playfully in the book “Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation.” Author Lynne Truss’ title, with its errant…
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