Techy Ways to Increase Productivity
Having helpful technology, from hardware to software to gadgets, there are many tech tools to help you work smarter and increase office productivity. Here are some tech tools to consider that could be helpful to both your business and your staff to streamline work, make tasks more efficient, and limit employee discomfort. They may even help staff avoid burnout and boost employee morale. Dual MonitorsA dual-monitor setup has multiple benefits, including saving significant time lost in switching between windows when…
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How to Set the Right Tone to Reach Your Audience
What you have to say is important, but how you say it can be just as vital. Developing a distinct and consistent tone of voice can help your company stand out among others while developing familiarity and trust among your audience. Your selected voice should effectively communicate your company’s values in ways that resonate with your readers. Your tone of voice should illustrate personality and core values through consistent communication that builds trust through familiarity. This tone should be utilized…
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Reader Submissions Enhance Magazine Appeal
Collections of short features play an important role in magazines because they grab readers’ attention and give them a reason to stop flipping through pages. The reader may not have time to read that fantastic six-page feature story at the moment, but he or she may well have the time to read all or part of a group of warm, funny, clever or helpful tidbits, some of which may come directly from other readers. Seeking short submissions to your magazine…
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Should You Create an E-newsletter? Ask These Questions
If you haven’t developed an e-newsletter to promote your publication, now is a good time to start. Branded e-newsletters can help generate new revenue streams for organizations by building a loyal and engaged audience that is attractive to advertisers. You may already have a blog that reaches your subscribers, advertisers and other people interested in your publication, and that’s great, but a newsletter has a different reach. Instead of one story once a day or once every three days, with…
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Event Marketers: Keep Your Contacts Engaged and List Fresh
The contact list you have carefully crafted for your annual conference is vital. Every name on that list is potential revenue, positive outward ripples of free marketing, and attendee feedback that can make future events even better. Nurture your contact list to ensure the best reach and retention. As covered in my event promotion best practices article, consistent, informative communication during the year will help you retain attendees: After the Event Start working on your list as soon as the…
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Zinger headlines that quickly engage readers
Most writers of blogs, articles or press releases are aware of the importance of starting strong. They work on a strong lead that sets up the reader for the rest of the piece. But do they work as long or as thoroughly when contemplating a headline? Online readers can also be called “scanners,” because they are likely to scan many headlines before settling on something they want to read.听Brian Clark, CEO of Copyblogger Media, notes that, on average, 8 of…
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