Rediscover the Power of Print Catalogs
The return of the J.C. Penney print catalog demonstrates that print is not nearly as dead as naysayers may have led you to believe. And, similar to what Billy Crystal鈥檚 character says in the movie Princess Bride, it’s not even mostly dead. In fact, print is showing its continuing value in audience engagement. At 120 pages, the new J.C. Penney catalog is substantially smaller and lighter than the old “Big Book” version, which often hit 1,000 pages before it was…
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When Old Becomes New: Revamp Your Content to Boost Readership
Do you sometimes struggle to come up with a new topic for your blog? Are you searching for more ideas for compelling articles on your website’s news page? If you don’t have news to report, an event to promote, or something specific you want to get across to your readers, why not take a look in your archives and revisit a solid evergreen article or blog post, giving it some new content to increase engagement with your audience>? Revamping old…
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Gamers Highlight the Power of Engaging Niche Audiences
Professional associations and specialty magazines looking to engage their readers can take a lesson from video gamers who raised more than $1.5 million to fight cancer. The power of embracing and inspiring a niche audience was illustrated during the weeklong Awesome Games Done Quick, a video game speedrun livestream that benefited the Prevent Cancer Foundation. A speedrun is a form of hardcore gameplay in which players, also called runners, try to beat video games as quickly as possible, through a…
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Tips to Tailor Your Content to Fit Your Audience
Producing relevant content that continues to engage your readers is essential to retaining subscribers and keeping a good reputation as an information source. To do this, you need to keep on top of who your audience is and get in front of information that’s valuable to your readers. As a print and digital magazine or association journal publisher, you can do that by putting timely content on your website and social media sites while also producing in-depth coverage, powerful art…
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Start Your Press Release Right So Editors Will Read On
When you write a press release, it’s important to get to the point right away. After all, your press release won’t be seen if it doesn’t get picked up by news sources who run press releases that interest them. Busy editors, journalists, bloggers and website owners who read your copy should be able to know what your business news is after reading the first paragraph or two, so start your press release right. Flowery, self-praising or mysterious leads are annoying…
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Reward Readers AND Your Publication With Contests
People like to share their opinions, they like to get free stuff, and they like to have a chance to win something. Capitalize on those desires by conducting an essay contest designed to benefit both your readers and your publication. Solicit essays from readers, asking them to share the reasons your publication is important to them and how it helps them. Publicize the reader essay contest in both your print and digital magazines, on your website, in your blog, on…
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