5 Steps for Turning Facebook Fans into Customers
Facebook isn鈥檛 just a social media website for sharing personal status updates and photographs anymore. It鈥檚 also a place where thousands of businesses are finding new customers. With Facebook鈥檚 sophisticated and precise audience-targeting capability, it has become a powerful marketing tool. The most effective Facebook marketing strategy is to offer a free, but high-value, product such as an eBook or webinar, so you can turn fans into new email subscribers. If you are considering adding Facebook marketing to your advertising…
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Tips for Measuring Member Engagement
Member engagement encompasses different meanings to different organizations. What does your association think of when you talk about member engagement, for example, subscription renewals, donations or other specific behaviors of individual members? The problem with discussing engagement is that the term has become somewhat generic and broad, so we鈥檙e often lumping different ideas under a single term. We have shared how publication apps can help you increase reader engagement. This is an example of measuring engagement based on individual behavior…
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Using LinkedIn Groups to Expand Your Audience
Although LinkedIn started as a place for individuals to network and research job opportunities, it has become a powerful tool for businesses to establish their brand and connect with their audience. LinkedIn should be a part of your marketing strategy, as explained in our LinkedIn series of articles covering聽getting started with LinkedIn, the advantages of using LinkedIn, and using LinkedIn for membership campaigns. Now, read how to use LinkedIn Groups for audience development. You may even find it can help…
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Are Your Nonprofit Fundraising Efforts Compliant?
Nonprofit organizations play important roles in our society, often meeting community needs that would otherwise be underserved. Since nonprofit organizations are often dependent on fundraising for the money necessary to carry out their missions, it is especially important that fundraising campaigns are compliant with state and federal regulations. Online fundraising is attractive because setting up a website to conduct these campaign efforts has become easier as technology has advanced. As covered in our What Makes a Great Landing Page? and…
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Avoiding Common Mistakes Made By Digital Publications
If your organization is considering or already producing a digital publication to reach your mobile audience, it鈥檚 important to know best practices to achieve the best outcomes. Our app creation blog series is full of tips on how to accomplish this, and our Practical Guide to a Successful App Launch contains 20 tips with step-by-step directions to help you get your publishing app to market successfully. However, these articles focus on best practices and not potential pitfalls. To learn about…
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Considerations When Selecting Paper for Your Print Publication
A lot goes into a successful print publication. You need quality content to engage your audience. You need a page design that supports your content鈥檚 flow and is pleasing to the eye. And because all of this is conveyed in print, you need to select a paper best suited for your delivery method and reader preference. The paper you choose is as much a part of your brand perception as the content you print on the page. Missteps in the…
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