What鈥檚 the Big Deal about Responsive Web Design?
There has been a lot of buzz about responsive web design recently, but for all that buzz, I still find that many people aren鈥檛 familiar with what it is or why it鈥檚 important. Responsive web design refers to a website鈥檚 ability to adapt itself to whatever device the website visitor is using. That means the site is designed to be equally user friendly on desktop computers, laptops, tablets and smartphones. At the onset of the mobile craze, the trend was…
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How A/B Testing Your Email Subject Lines Results in More Opens
Are you about to send your next promotional email, but aren鈥檛 quite sure what subject line you should use to maximize your open-rate? Perhaps you鈥檙e a lifestyle publication touting your latest issue, which contains a feature on a hot celebrity and an equally hot fall fashion spread. Your art department is sure the email鈥檚 subject line should mention the sizzling fall fashions, but your editorial team insists the celebrity interview is the topic that鈥檒l get readers to open and read.…
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How to Hashtag to Increase Visibility to Your Tweets
While most folks are familiar with Twitter鈥檚 hashtag, not everyone is just as knowledgeable about using it effectively. Introduced in 2007, the hashtag is the 鈥�#鈥� symbol you put in front of a keyword or topic in your tweet. Using the hashtag correctly can increase visibility to your Tweets. Using it incorrectly can actually decrease the exposure of your tweet or even lead to annoyance or outrage in the social media scene. Getting It Right by Avoiding the Wrong Using…
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5 Tips for Converting Website Visitors into Customers
Everyone wants to generate website traffic, but getting people to visit your website is only half the battle. Converting those visitors into customers is the real challenge, and it鈥檚 essential to the success of your business. If people visit without taking the next step, you may as well not have a website at all. Fortunately, it鈥檚 easier than ever to create revenue streams from your website visitors. Here are five tips to improve landing page performance for converting website visitors…
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Print Still Works for a Successful Content Strategy
The news and magazine publishing industries can do more than breathe a sigh of relief after a stretch of tough times. They may actually want to launch a celebration. Industry reports note that American journalism is getting a boost from tech-savvy investors while magazines are showing an increase in new launches as well as quality. In other words, print media may be able to come off life support; the industry appears far from dead. With print still in the media…
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How to Launch a Successful App | Keep Making Some Noise
Once your new app is launched successfully, you still have the perpetual job of keeping downloads and attention going strong. How to keep making some noise is the final topic in our four-part series that outlines 色控传媒鈥檚 exclusive 鈥淎 Practical Guide to a Successful App Launch: 20 Helpful Tips.鈥� Continuing up the noise helps keep your app in the spotlight instead of relegated to yesterday鈥檚 news. You need to tell the world your app remains relevant, exciting and a must-have…
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