How to Launch a Successful App | Part Three – Have Fun
The day you launch your app is officially party time, and your overall goal is to enjoy every moment of it. Having fun is the third topic in our four-part series that outlines 色控传媒鈥檚 exclusive 鈥淎 Practical Guide to a Successful App Launch: 20 Helpful Tips.鈥 Having fun comes from watching all your hard work and preparation come together for the real-time launch of your brand new app. It also comes from a few launch-day tasks that ensure you make…
Read MoreHow to Launch a Successful App | Part Two – Finalize Your App
Finishing touches can transform something mundane into something magnificent, and you want to make sure your app鈥檚 promotional plan has plenty of them. Finalizing your app is the second topic in our four-part series that outlines 色控传媒鈥檚 exclusive 鈥淎 Practical Guide to a Successful App Launch: 20 Helpful Tips.鈥 The finalization process takes place about one week before your actual launch. Its main aim is to finalize the app promotion blitz you kicked off in the earlier planning phase. You…
Read MoreHow to Launch a Successful App | Part One 鈥 Plan for Success
Successful apps don鈥檛 happen by accident. Those that nab the hottest attention are carefully planned and strategically launched following a proven formula for success. And you can dive into that formula with 色控传媒鈥檚 exclusive 鈥淎 Practical Guide to a Successful App Launch: 20 Helpful Tips.鈥 Planning for success is the first topic in our four-part series that outlines how to launch a successful app. But before you even get to the planning stage, you may be wondering why you鈥檇 want…
Read MoreThe Growth of Magazine Apps | Part Four 鈥 Digital Ad Engagement
If you don鈥檛 think people pay attention to your digital magazine ads, it鈥檚 time to think again. Digital ad engagement is the fourth part of our four-part series on the growth and influence magazine media apps are having with readers. Our series touches on notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the fourth part showcasing how effective digital ads can be. Digital Ads vs. Print Ads When it comes to noticing ads in a magazine, equal numbers…
Read MoreThe Growth of Magazine Apps | Part Three 鈥 Time Well Spent
Digital magazines can get people hooked, or at least inclined to increase their reading time. This topic of time well spent is the third part of our four-part series on the growth and influence magazine media apps are having with readers. Our series outlines notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the third part looking into the time readers spend with the modern magazine. Increase in Reading Time Since they first started reading digital magazines, 27 percent…
Read MoreThe Growth of Magazine Apps | Part Two 鈥 Paid Digital Content
The number of digital magazine apps is not only skyrocketing, but plenty of folks are willing to pay for them. Paid digital content is the focus of the second part of our four-part series on the growth and influence magazine media apps are having with readers. Our series showcases notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the second part exploring the increase in paid digital content. Increase in Paying Readership In a poll of 796 people who…
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