5 Reasons to Be Optimistic about Book Publishing
With the advent of digital everything, traditional book publishing may have lost some of the attention it used to command. But it certainly hasn鈥檛 lost any ground when it comes to sales or popularity. In fact, the book publishing industry is not only going strong, but it is embracing new technologies, evolving to meet new challenges and providing fresh options for publishing your content. Check out five reasons to be optimistic about its future. 1. Steady Sales E-book sales have…
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How to Evaluate Your Online Presence
When it comes to the modern mode of doing business, your online presence is pretty much your life. This counts double if you happen to be an app creator, digital magazine or other entity that relies on Internet activity to keep your business alive. Your company website is the core of your online presence, and it should be fortified by social media profiles and an active content marketing strategy. A few signs can indicate your online presence definitely needs a…
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Email Marketing 101
Email marketing can be an integral part of your content marketing plan, or it can be a total bust. While it has the power to generate leads and build relationships, that power will go untapped unless people actually open and act on your emails in the first place. Statistics for email open and click-through rates can be pretty daunting. Marketing Profs reports a B2B open rate of under 20 percent and a click-through rate of about 5 percent. B2C emails…
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How to Maximize Ad Views within Your Magazine App
In-app ads have been hailed as the fastest-growing sector of mobile advertising, but that future could be bleak unless magazine publishers use effective strategies that entice rather than repel readers. Banner ads, pop-ups and interruptive ads, or ads that try to trick users for a click, are surely doomed to fail. Another weak strategy is treating mobile advertising as simple extensions of traditional online campaigns. Since mobile publishing apps provide specific advertising advantages as well as potential pitfalls, it鈥檚 important…
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Free Adobe Photoshop Extensions for Page Designers
Would you like to quickly and inexpensively enhance your Adobe庐 Photoshop庐 toolkit? If so, these free extensions may be for you! I鈥檓 always on the lookout for tools that make my life easier as a designer, and I think you may find these useful too as you鈥檙e creating page layouts for print or mobile apps. If you don鈥檛 already have the most recent Adobe Extension Manager, you will need either Extension Manager CC or Extension Manager CS6 to take advantage…
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A Beginner’s Guide to the LinkedIn Publishing Platform
The premise behind LinkedIn鈥檚 Publishing Platform is simple: every LinkedIn professional has valuable insights to share 鈥� how to sell anything, how to lower churn rates, how to jumpstart a business 鈥� and the publishing platform is a natural place to share these insights. And now, thanks to the publishing platform, you can both curate and distribute your professional knowledge. With more than 277 million members, LinkedIn is the ultimate professional networking site 鈥� and now you have even greater…
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