Why Your Business Should Use Google Analytics
You may know Google Analytics as a quick way to see how many hits your website is getting on any given day, but that鈥檚 only the tip of the proverbial iceberg when it comes to what this platform can do. Packed with powerful tools and amazing insights, Google Analytics can help your business better engage your audience, boost sales and continuously improve your content marketing efforts so you can keep on doing more of the same. Better Engage Your Audience…
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10 Common Punctuation Mistakes and How to Avoid Them
Utilizing correct punctuation won鈥檛 help you make friends or boost your business, but using punctuation incorrectly will make your book, magazine or catalog copy stand out like a sore thumb. Even if people can鈥檛 pinpoint your mistake, something will look off about your message, making people less likely to trust what you鈥檙e trying to say. It鈥檚 always best to check your writing for common punctuation mistakes so you don鈥檛 inadvertently alienate those who will be reading your material. Here are…
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Why Print Ads Still Dominate in a Mobile World
The slick pages of glossy lifestyle magazines are now largely viewed as mobile content. More and more people are checking their mobile devices instead of the newsstand for the latest headlines. Yet the explosion of mobile devices has not brought about an equally massive explosion for digital advertising. Would you like to boost advertising revenue? The print ad continues to dominate. Print Rules the Marketing Dollars The extent of advertising鈥檚 domination can be seen in the amount of money marketers…
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How to Boost Customer Engagement with Multichannel Marketing
The modern consumer is all over the place: reading blogs, browsing websites, hanging out on social media platforms, searching the Internet, and emailing on their desktop or mobile devices. In order to get their attention and keep your brand in the forefront of their minds, you need to reach out and interact with them wherever they are. You can achieve this through multichannel marketing. Multichannel marketing is simply reaching out and interacting with potential customers through any number of different…
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Writing a Successful Email
Which email do you look forward to receiving most: an email from your best friend or an email from a massive corporation? And which of those two emails do you prefer to read? Easy choice, isn鈥檛 it? So, if you鈥檙e interested in writing a successful marketing email to your audience, try toning down that corporate look and create a more minimalist email design. Write in a conversational, respectful voice. Edit 鈥� Leave plenty of time for the editing and revision…
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How to Use Social Media to Build Your Brand
Is your business using social media for brand building and customer engagement, or does the fear of a tweet scandal 鈥� like US Airways recent NSFW post 鈥� keep your company from engaging on social media? With social media usage now ubiquitous inside and outside of companies, avoiding social media is no longer an option. Businesses need a robust strategy to dynamically engage with customers via social media and build their brand. Let鈥檚 consider MasterCard, a 48-year-old financial services corporation…
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