How to Create Your First Facebook Ad
Special Announcement: This is the third post in the four-part series How to Create Successful Facebook Ad Campaigns 鈥� tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. A Quick Review Now that you have your can鈥檛-miss free giveaway offer and a plan to convert Facebook fans who want this offer into prospects and then customers, it鈥檚 time to create a compelling Facebook post, which can be turned…
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Prepare to move your Twitter account off its perch
The Twitter-Google deal that is expected to give tweets more prominence in Google search results means it鈥檚 time to review your integrated content marketing strategy and consider ramping up your social media presence on Twitter. The agreement, reported in an article by Bloomberg on Feb. 4, gives Google access to Twitter’s data stream and thus broader and more timely content. Within the first half of the year, Internet users should see tweets showing up in Google search results as they…
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Make Connections and Engage Readers with Storytelling
Your blog is more than a mouthpiece for your business. It’s also a place to share stories 鈥� real, human experiences that can help create valuable connections with the people who read your posts. We’re not suggesting you lure people with cheesy stories and clickbait headlines. Your stories should be genuine and heartfelt, a nod to the early years of blogging in the late 1990s when blogs were essentially shared journals. While you should choose stories that you feel will…
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How to Convert Facebook Fans into Prospects
Special Announcement: This is the second post in the four-part series How to Create Successful Facebook Ad Campaigns 鈥� tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. A Quick ReviewLast week the power of Facebook marketing was revealed: Don鈥檛 sell directly on Facebook; but use Facebook as a way to attract the right people 鈥� the right prospects 鈥� to your product or service so they can…
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Tips for Healthier Workplace Snacks
You probably already know that snacks in the workplace don鈥檛 need to be confined to high-calorie, high-carbohydrate treats like candy, chips and donuts. But did you know that healthier snacks in the office may actually聽boost employee morale and performance聽by promoting consumption of healthy snacks? This will benefit your company as well as your staff. Shared SnacksIt’s common for managers or employees to occasionally bring in donuts, cookies or candy to share, but these sweet treats can contribute to weight gain…
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How to Create a Free Giveaway that Facebook Fans Will Love
Special Announcement: This post is part of the How to Create Successful Facebook Ad Campaigns series 鈥� tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. Why Facebook Marketing? If your business or organization needs a steady flow of targeted, interested and motivated customers and prospects to grow, then Facebook may be the right marketing tool for you. Leveraging Facebook鈥檚 robust audience targeting capability along with its sophisticated,…
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