Investing in Print Magazine Pays Nonprofits Dividends
Nonprofit organizations have a never-ending job of getting their word out to attract supporters. Letting people know about your organization 鈥� why it exists, what it does, who it helps and how they can support it 鈥� increases interest, participation and funding. The Internet, email, digital publishing and social media have greatly increased the ways nonprofits make connections with people, but good old-fashioned print publishing has its place, and magazine printing can greatly benefit your nonprofit. A Strong Partnership It’s…
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Engaging Your Audience: Content Tips for Magazine Publishers
When planning content for your publication, look for compelling stories that may be a little different from what you might expect to see in magazine printing and publishing. Consider how the following angles to feature stories might boost audience engagement. Behind-the-Scenes Profiles It’s easy 鈥� and it makes sense 鈥� to start at the top when approaching an article for a lifestyle magazine about a business, organization, group, school, governmental agency or other entity that provides valuable services. But in…
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How Businesses Can Get the Most with Pinterest
If you think Pinterest is just for crafts, recipes, home organization and pretty pictures, think again. Seventy million Pinterest users are creating pins and pin boards (think virtual push pins and bulletin boards) covering a wide range of interests, and businesses can and should tap into those interests. Pinterest is a great way to illustrate the human element of a company in a visually appealing manner. You can share tips to help your customers, provide rich content that would interest…
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Is Your Printer Making These Environmental Improvements?
Printing has a large environmental impact, both in terms of pollution and in its effect on landfills. The more we can reduce the amount of paper we use, recycle what we do use, and buy recycled paper and “green” equipment, the more we can help protect the environment in which we live and breathe. One of the ways companies that need printing services can help is by choosing a printing company that is committed to reducing its impact on the…
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How to Harness the Power of Instagram with Reader Photos
Many magazines print favorite reader photos each month, but how many of them utilize Instagram to gather the photos? Seeking photo submissions via Instagram is one way for your publication to leverage the popular phone-based app and build followers, increasing your presence on social media. Check out some ways businesses got noticed by using Instagram for contests, some of which involve photos. Instagram came on the social media scene in 2010 for iOS. Starbucks, National Geographic, Red Bull and Billboard…
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How to Create Your First Facebook Ad Campaign
Special Announcement: This is the fourth post in the four-part series How to Create Successful Facebook Ad Campaigns 鈥� tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. A Quick Review In this series you鈥檝e learned how to聽create your first Facebook ad; how to come up with a can鈥檛-miss free giveaway offer and how to convert Facebook fans who want this offer into prospects. Now it鈥檚 time to…
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