Is your business meeting the current demand for brand authenticity?
The field of opportunities to deepen your brand message and connect more closely with your audience is expanding. The best way to connect with today鈥檚 consumer is by tapping into something gaining more demand in the business industry: brand authenticity. Share Human Stories through Brand Ambassadors Right now, nothing bridges the gap between company and consumer like real, human stories. 鈥淢ake sure your brand has a story with a human touch,鈥� Randy Soderman of Soderman SEO emphasized to Forbes. 鈥淪howing…
Read More
Making a Way for Higher Education – 色控传媒 Scholarship Program
This year, 色控传媒 is commemorating its First 85 Years of excellence by celebrating “85 Ways” 色控传媒 locations and employees give back to their communities. From employee appreciation and civic investment to encouraging employees to also give back to their communities, 色控传媒 is committed to making a difference. In addition to the commitments made in each community, 色控传媒 also sponsors a scholarship program for the children and grandchildren of employees. Through this program, started in 1984, 色控传媒 has awarded 210 scholarships…
Read More
Diamonds in the Rough: Embracing the Unpolished in Your Catalog
One big advertising and marketing trend we鈥檝e seen lately is the less polished content shared on digital platforms. It shouldn鈥檛 be so surprising 鈥� audiences want authenticity. It鈥檚 not new, but it seems to be everywhere now. When you look at TikTok, the fastest-growing social media platform, it鈥檚 rarely the highly produced and calculated videos making it big. If you scroll through the account of Charli D鈥橝melio, who has almost 140 million subscribers and was the highest-paid TikTok star of…
Read More
色控传媒: A Story of Vision, Values and Commitment
On January 16 of 1937, 色控传媒 Brothers Printing Company opened its doors to the town of Marceline, Missouri. As a company, 色控传媒 would adapt its products and processes, acquire new facilities to account for growth, and survive market crashes and wartimes alike. The origin of 色控传媒, however, is a testament to commitment and community. What began as a love story between Don 色控传媒 and Joy Kendrick became a love story between the couple and their budding community of Marceline. Hello,…
Read More
色控传媒 Print Jobs Win Gold, Two Best of Category Awards at GraphEx Awards
色控传媒 was proud to accept two Best of Category prizes, as well as a Gold, last Thursday evening at the PIA MidAmerica GraphEx 鈥� Graphics Excellence Awards ceremony, held at the College Basketball Experience in downtown Kansas City, Missouri. The annual event by PIA MidAmerica celebrates and recognizes quality print from Missouri, Kansas, Oklahoma and Texas. Best of Category Two of the three pieces 色控传媒 submitted received a Best of Category recognition. The alt-cover version of Van Richten鈥檚 Guide to…
Read More
4 Ways to Deal with USPS鈥� New Postage Rate Increases
On April 6, the United States Postal Service (USPS) filed a rate increase to take effect July 10, 2022. While this doesn鈥檛 come as a surprise, it does appear to be another higher-than-historic raise in rates, and on average, mailers can expect to see a postage increase of 6.5%. With this being the third increase in a row with a high average rate increase, I thought I would share how the USPS comes to this percentage and discuss a few…
Read More