Planning is Key in the Current Landscape of Paper Supply and Demand
We鈥檝e been living in this new normal for long enough now to know the best way to combat the current challenges in the printing industry is advance planning. As with many industries, supply chain issues are affecting the print market in very dramatic ways. The layered combination of labor shortages related to intense competition for workers, Covid infections and the associated quarantining, steep increases in almost all products associated with producing printed pieces, truck-driver shortages, extreme congestion at shipping ports…
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How Pinterest Predicts 2022鈥檚 Not-Yet-Trending Report May Affect the Print Industry
Pinterest isn’t just for pinning ideas for your at-home coffee bar anymore. It is a social platform used by consumers from every generation as an idea catalog to plan everything from their next haircut to their next business venture. Pinterest Predicts 2022 is Pinterest鈥檚 鈥渘ot-yet-trending鈥� report detailing which of last year鈥檚 search terms show the most opportunity for a full-on tidal wave of growth in 2022. After Pinterest Predicts 2021, 80% of the predictions became trends, so Pinterest Predicts may…
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7 Lessons We Can Learn From the 1909 Sears, Roebuck and Co. Catalog
Browsing through a thrift store the other day, I found a reprint of the Fall 1909 Sears, Roebuck and Co. catalog. This is the famous catalog that was printed from 1888 to 1993 and was a major source of goods for many Americans. Of course, it鈥檚 fun to flip through the pages and note the kinds of things people were purchasing in 1909, like a German Cuckoo Clock for $6.65, 鈥渙ur new dainty blue wallpaper,鈥� which was apparently 鈥渁 real…
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Print Magazines Aren鈥檛 Dying and Here鈥檚 Why
While it is true that some print media numbers have been down in recent years, there is no reason to panic; print is definitely not dead or even dying. There are many reasons why print is still alive and won鈥檛 be going anywhere anytime soon. Keep reading for stats to put your mind at ease and illustrate how permanent print鈥檚 place is in today鈥檚 world. Trust and Digital Fatigue Keep Print Alive Consumers perceive traditional media channels as more trustworthy…
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Alternative Revenue Streams for Your Magazine
It鈥檚 no secret that advertising has been a volatile revenue stream for media organizations of all kinds since the pandemic鈥檚 outset. This presented a significant challenge for many publications, especially those that rely on ad revenue from the hospitality, tourism and the other industries deeply impacted by the pandemic. Given this turbulence, many publications pivoted towards subscription or membership-driven revenue models. These models can provide a more stable revenue and more accurate forecasting from a financial standpoint. While consumer-driven models…
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色控传媒 鈥� Ripon Excels at GLGA Awards
Quality is of the utmost importance at every 色控传媒 facility, and we appreciate when that effort is recognized. It is an honor to have seven publications from our 色控传媒 鈥� Ripon facility recognized at the Great Lakes Graphics Association鈥檚 Graphics Excellence Awards ceremony on Sept. 30. The yearly GLGA competition recognizes companies in the Great Lakes area 鈥� Illinois, Indiana and Wisconsin 鈥� for 鈥渟uperb craftmanship in the design, creation and production of top-quality printed material they produce for their…
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