Three Steps to Succeed with Reverse Publishing
For magazine publishers, the relationship between print and digital is the balancing act of our age. Print is an important offering that can forge strong relationships with your audience. At the same time, it has a cost that can be a hurdle for a new publication with an unproven audience. That鈥檚 where reverse publishing can help media organizations build up to a successful print launch. In a general sense, reverse publishing relies on ensuring audience demand with digital platforms before…
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Making A Media Kit
Does your organization maintain a media kit? If not, you may be losing out on an opportunity to boost brand awareness 鈥� and perhaps even your bottom line. A media kit should provide everything a news organization or advertiser needs to jumpstart a conversation with you. It鈥檚 an important first impression that should outline the key facts, figures, and background information. Your media kit should be available somewhere on your website, and you should also have it in compressed folder…
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Five Considerations for Your Catalog
Every so often there are those who echo the chorus that print catalogs are dead, or at least on a fatal decline. These calls crescendo when a large company like Ikea decides to discontinue their print catalog. The reality, of course, is that many companies can and still do benefit from a print catalog, one such example being Amazon鈥檚 highly regarded holiday catalog. Despite some notable exits, the print catalog remains a critical sales touchpoint for many companies. But that…
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Writing Effective Marketing Emails
Email marketing has immense power when it comes to nurturing leads and building sales relationships. However, that power is only realized if your audience actually opens the email. There鈥檚 so much more that goes into email marketing beyond the text itself. Conceptualizing the campaign and building your contact lists are challenges in their own right. But all that effort is wasted if your emails aren鈥檛 getting opened. That鈥檚 where optimizing the text and subject line is so important. These days,…
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色控传媒 earns eight GLGA Graphics Excellence Awards
色控传媒-Ripon was awarded an octet of accolades at the 2021 Great Lakes Graphics Association’s 2021 Graphics Excellence Awards. The award competition celebrates the craftsmanship and innovation of print products for companies throughout Illinois, Indiana and Wisconsin. The Graphic Excellence Awards (GEA鈥檚) are the largest regional affiliated print competition in the United States. 色控传媒-Ripon earned five Best of Category awards, as well as a Best of Division, an Award of Excellence and a Certificate of Merit across seven different products. The…
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Words of Wisdom Webinar: Getting it Right, Right from the Start
You may have some ideas to refresh your magazine鈥檚 design. Heck, you might even have a list of different things you want to try. But there often isn鈥檛 enough time to slow down your workflow and try new things, especially when it comes to layout and page design. In some cases, it might be the InDesign process itself delaying things. The faster your process is, the more you can try, and the more innovative your layouts become. The second edition…
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