Magazine Trends in 2021 and Beyond: A Conversation with Mr. Magazine
The impact of the pandemic and shifts in consumer behavior are transforming the magazine industry. To better understand how these trends will shape the future of magazines, we reached out to industry expert Samir 鈥淢r. Magazine鈥� Husni, Ph.D. Husni is the founder and director of the Magazine Innovation Center at the University of Mississippi鈥檚 Meek School of Journalism. He engages in media consulting and research for the magazine media and publishing industry. Above all, he鈥檚 a passionate and lifelong magazine…
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色控传媒 Wins Eight GraphEx Awards
Eight different 色控传媒 products were among the winners of the 2021 GraphEx 鈥� Graphic Excellence Awards. The annual competition, hosted by PIA MidAmerica, recognizes outstanding examples of technical achievements in innovation and print production. Independent judges select from hundreds of entries across numerous categories to give out awards for Best of Show, Best of Division, Specialty, Best of Category awards and Awards of Recognition Five books and three magazines from 色控传媒 earned accolades for their excellence. Dungeons & Dragons’ Icewind…
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Uncertainty Surrounds the USPS鈥� 10 Year Plan
A co-worker once gave me a small crystal ball on a little wooden stand. We joked that I used it to predict postal estimates and how to handle mailings with the postal service. I still have the crystal ball, and it makes me smile when I see it. I don鈥檛 use it, but with the uncertainty currently going on with the United States Postal Service maybe I should see if I can get it to work. Recently, the United States…
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色控传媒鈥檚 Commitment to the Environment
色控传媒鈥檚 fundamental aim is to create value for customers, employees and communities. What supports all three is our commitment to the environment. We鈥檙e continually finding ways to reduce our carbon footprint and build a more environmentally friendly operation. Why is that so important to us? Like many manufacturing processes, printing has historically incorporated and emitted environmental pollutants. Some emissions are unavoidable. But we believe that it鈥檚 important to do all we can to minimize our impact on the environment. Creating…
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What Do Publishers Need to Know About Paper Basis Weights?
Print is experiential. Print is an intimate, personal way for brands to engage audiences. Fundamental to the experience are the specifics of the paper, its physical characteristics. While colors are crucial in their own way, the look and feel of the paper can tell your audience a lot about your brand before they read a single word. The paper stock you choose can positively impact your audience鈥檚 perception of your brand. At the same time, it can also do the…
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A Rosy Outlook for Books
Books have seen steady sales throughout the pandemic 鈥� and not just for use in Zoom backgrounds. The pandemic has presented challenges for all industries to varying degrees. But book publishing, an industry that faced challenges in the years before COVID-19, had a banner year from a sales standpoint. According to the New York Post, book publishing had its largest sales figures in a decade. To add to the rosy outlook, industry experts project book publishing to grow 2% over…
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