Personalized Data Drive Customer Engagement and Satisfaction
鈥淏ut you don鈥檛 understand me.鈥� This customer refrain is far more common than many marketers realize. And yet, understanding your customers and creating personalized engagements are key to building loyalty, sales and profits. Consumers鈥� relationships with retailers and brands are no different from basic human relationships, according to a recent Forbes article E-Commerce Sales Will Explode This Holiday Season, Putting Retailers鈥� Online Strategies To The Test by Pamela N. Danziger, a senior contributor on retail. Simply put, everyone wants to…
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Why Your Mail or Packages Could Be Delayed
I am privileged in my role with 色控传媒 to participate in the聽U.S. Postal Service鈥檚 Areas Inspiring Mail聽meetings.听These gatherings are held with participants from the USPS and individuals from the mailing industry.听Participation is a great way to stay on top of changes and innovations that the post office is making and connects you with key people in the postal service. As a mailer, it gives you access to members of the postal service with whom you would not normally be able…
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Tips for Building a Magazine Staff
If you鈥檙e thinking about publishing a magazine, you should consider following two pieces of advice: Find your niche and stick with it. Get good help. Most of what follows here deals with the help part, but the niche aspect deserves some attention. It could be said that every magazine fits into a niche. It鈥檚 just that some niches are bigger than others. For example, People fills the celebrity gossip niche, and GQ has mastered the men鈥檚 fashion nook. Even Time…
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Do you have a Gen Z in your life?
Generation Z, or Gen Z, is now in the 8 to 23 age range. Do you have someone that age in your family? I do. My niece is 9 years old and acts 13. However, she does fall in this generation of people who were born into technology. From birth, she has grown up with an iPad and soon will most likely have a cell phone.听She messages and FaceTimes constantly. She is always in touch, digitally of course, with her…
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色控传媒鈥檚 Commitment to the Environment
At 色控传媒, 鈥淐reating value for our customers, employees and communities鈥� is a slogan we live by. Committing to our communities includes protecting those communities through environmentally responsible practices. From the paper we use to the equipment we run, here are some of the ways 色控传媒 practices good environmental stewardship. Protecting Our Forests 色控传媒 has achieved Forest Stewardship Council庐 (FSC庐) and SFI certifications. These are independent organizations that seek to protect our forests. Through their many efforts, they ensure that the…
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Connecting with Your Remote-based Customers
The pandemic drove many office workers into a remote work setting 鈥� ready or not. This force-fed change accelerated a work-from-home trend that is likely to expand, even as some workers return to traditional office settings either full or part time. This means that all businesses 鈥� especially B2B marketing organizations 鈥� need to better refine their abilities to connect with remote-based clients. On the positive front, many companies and their remote workers have now gotten through the rushed startup…
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