How Associations Can Attract the Public with Keyword Research
As an association writing for the general public, there鈥檚 a special challenge to drawing traffic from non-members. How do you get people to your website who aren鈥檛 in your industry? The American Association of Pediatric Dentistry does a great job with their Mouth Monster campaign, which helps parents learn about and encourage healthy dental habits in their children. Another association that does well is the American Academy of Dermatology. When I searched 鈥渟kin cancer,鈥� the AAD鈥檚 information for the public…
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Our Work with The American Academy of Pediatric Dentistry
Our latest case study dives into the solutions we provide The American Academy of Pediatric Dentistry, including print, app creation, eCommerce and fulfillment. 色控传媒 spoke with AAPD Senior Publication Director Cindy Hansen about how 色控传媒 is able to meet the specific needs of her not-for-profit professional association. About the AAPD The AAPD supplies content to three different audiences: professionals looking for specific information on pediatric dentistry (like information on how to complete a specific oral surgery for children), a broad…
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Does the Mix of Mail in the Mailbox Play an Important Role?
Recently, a coworker of mine handed me a printed report from the United States Postal Service – Office of Inspector General. It was titled 鈥淎dvertising Mail: Mail Mix Matters.鈥� I set it aside promising myself I would read it. The report was 49 pages, and I was sure this was going to be a dry read. You know, like reading legal documents, the kind where you must be very awake. Much to my surprise, it was actually a pretty enlightening…
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色控传媒 and its customers win big under the big top at PIA MidAmerica GraphEx Awards
Late last month, PIA MidAmerica held its annual GraphEx Awards ceremony at the Uptown Theater in Kansas City to celebrate outstanding achievement in printing. PIA MidAmerica鈥檚 Graphic Excellence (GraphEx) competition has been in existence since 1989. This year鈥檚 awards show on April 25 featured a circus theme of 鈥淏ig Top 鈥� The Greatest Print Show on Earth.鈥� The competition has more than 300 categories in three different divisions. Divisions are determined by size of company; Division I 鈥� Small Firm…
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The Industry-Focused Event Every Association Publisher Should Attend
Think of all the events geared specifically toward helping associations and association publishers find success. How many did you come up with? There aren鈥檛 many. That makes Association Media & Publishing鈥檚 annual meeting all the more special. It鈥檚 one of the few events that can help associations in their endeavors to grow memberships and keep members engaged. It is one of the few events focused on immersing attendees in association success models, best practices and insights from industry peers. The…
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How Micro-Volunteering Opportunities Can Engage Your Membership
Micro-volunteering. It鈥檚 a new term for me, but the concept makes complete sense. The term refers to volunteer opportunities to complete small tasks necessary for the success of a larger project. The opportunities typically take only minutes or an hour to complete and don鈥檛 require a long-term commitment. Your association staff is busy. Your members are busy. No one has the bandwidth to take on new projects, even when they may be impactful. It鈥檚 the familiar struggle to balance 鈥渘eed…
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