How to Get the Most Value Out of Your Digital Edition Magazine
Generating revenue through digital editions is no longer a rarity for publishers. In fact, from 2013-2018, advertising spending on digital publications grew nearly 20%. However, many magazine publishers still aren鈥檛 leveraging their digital content to help increase revenue. So, how do publishers get their digital editions to reach its full potential? We recently spoke with Paul DeHart, the CEO of digital publishing software provider BlueToad, on the importance of digital editions for magazine publishers and how those publishers can be…
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Danchuk鈥檚 App is a Case Study of Mobile Success
It might surprise readers to notice that 色控传媒 posts articles about developing mobile apps fairly often. Some might think mobile apps would threaten our core business of print manufacturing. But we鈥檝e come to understand how print and mobile complement each other. Whether our story has been about creating award winning mobile apps, or how associations can use mobile apps to engage their members, our articles have focused on utilizing mobile technology to help organizations improve results with the content they鈥檝e…
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Behind the Scenes: Employee Spotlight on Ed Kennedy
Here at 色控传媒, we鈥檙e lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don鈥檛. We鈥檙e lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series. Ed Kennedy has been our head of Human Resources for more than 20 years. As he prepares for retirement at the end of the year, he leaves…
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A Storytelling Partnership That Enhanced Member Engagement
Since associations are always looking for innovative ways to improve member engagement, we鈥檙e always happy to hear about and share ideas that are working. As we describe in Make Connections and Engage Readers with Storytelling, the idea of using personal stories to engage readers isn鈥檛 new. And as we shared very recently, associations are successfully using storytelling to engage members at association events too. So, when we saw that the American Geophysical Union (AGU) had partnered with StoryCorps to create…
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Announcing Engage 鈥� A Mobile App for Associations
How is your association utilizing mobile devices to engage your members? If your organization is like many we鈥檝e spoken with, chances are good that you aren鈥檛 yet taking full advantage of what mobile can accomplish. Engage, 色控传媒鈥檚 newest app platform, can help. Powered by a platform built with associations in mind, 色控传媒鈥檚 Engage apps are stacked with functionality associations need to increase member engagement and provide an easy and affordable way to leverage mobile to extend the reach and engagement…
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Inspired Print – Surviving the Decluttering Craze
Does your print spark joy? With much of the United States taken up with KonMari fever 鈥� the famous decluttering method made famous by tidying expert Marie Kondo 鈥� people are ridding themselves of everything that doesn鈥檛 spark joy. The decluttering craze started with Kondo鈥檚 bestselling book, 鈥淭he Life-Changing Magic of Tidying Up,鈥� and reached an even wider audience with her Netflix show, 鈥淭idying Up with Marie Kondo,鈥� which debuted at the beginning of 2019. Thrift stores have reported a…
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