You Don鈥檛 Need to Boil the Ocean to Improve Content Marketing
Every time I review analytics, I鈥檓 reminded that content marketing works. Making your content marketing more effective doesn鈥檛 require massive shifts. You can impact results with small steps, like spotlighting content you鈥檝e already created. New people find 色控传媒 every day because their web search results include our content. Without the relevant content we鈥檝e created, they probably wouldn鈥檛 discover 色控传媒 or our website. It鈥檚 really that simple. As marketing manager for 色控传媒, I鈥檓 focused on creating content that helps publishers develop…
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How Analytics Drives Future Content Today
Experiment. That seems to be the core theme of four association professionals regarding how they鈥檙e using analytics to determine future content for their online, mobile and print channels. Katie Domanowski, Director of Communications for The American Academy of Dermatology, summed it up well when she said, 鈥淪ometimes you just need to try things to see what works. That鈥檚 what is great about being in the digital era. You can see where to apply your resources to gain the results you…
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Behind the Scenes: Employee Spotlight on Drew Elliott
Here at 色控传媒, we鈥檙e fortunate to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don鈥檛. We鈥檙e grateful to work with dedicated, motivated people and are sharing a little bit about them in our聽Behind the Scenes聽series. Drew Elliott is the Quality Assurance Supervisor at 色控传媒鈥檚 Marceline, Missouri facility. He鈥檚 been in the position for about two years and plays a key role in…
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Duotone fun in five easy steps
Who doesn鈥檛 love a good photo effect? One popular design trend we鈥檙e seeing is the duotone effect. If you鈥檝e spent any time on Spotify, you鈥檝e seen duotone images. It鈥檚 part of their signature look. Their use has helped increase the popularity of duotone across print and the internet. Although it鈥檚 being used in fun new ways, duotone isn鈥檛 new. Colors used to be expensive to print, so duotone images ruled the printing press. Familiar with sepia? You鈥檝e seen duotone print.…
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Inspiring the Next Generation of Manufacturers
North America will celebrate Manufacturing Day this Friday, Oct. 5. We鈥檒l be celebrating here at 色控传媒, too, for all the employees who chose a career in manufacturing and all the future people who will choose a career in manufacturing. We went straight to the source for information on manufacturing as a career 鈥� our people. To inspire future manufacturing employees, we talked to current employees about their role and why manufacturing was the right career for them. Ann Dorrell Our…
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Why is paper so satisfying?
There鈥檚 something about print that makes my brain happy. Because you鈥檙e reading a blog post on a printer鈥檚 website, it鈥檚 probably safe to assume that you, too, have spent time wandering through a bookstore or library, picking up books, looking at covers, thumbing through pages and inhaling their scents. Paper 鈥� especially quality paper 鈥� makes an impact on people, even if they don鈥檛 realize it. More than half the brain is devoted to processing sensory experience, according to A…
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