App Evolution. App revolution.
When it comes to apps, the possibilities keep expanding. We are proud to be a partner with Adobe AEM, which allows our app architects to create attractive, intuitive, user-friendly apps. Our apps are no longer just publishing apps. They鈥檙e tools that can add variety to your publishing strategy. The right app will serve as an interactive companion to your printed publication. It can be used to inform, entertain or connect with your audience. We鈥檇 love to help you build an…
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Defending Your Publication Against Being Sunsetted
Nobody wants to see their beloved publication come to an end. The challenges faced by association magazines were the topic of the recent 色控传媒-sponsored Lunch and Learn in Chicago. 鈥淭aking a Closer Look at Your Association鈥檚 Publishing Program鈥� was moderated by Joe Stella, Vice President of Business Development at GLC Communications. Tony Priore, the Chief Marketing Officer at the Residential Real Estate Council; Molly McDonough, the Editor-in-Chief of the American Bar Association Journal; and Steve Schwanz, the Executive Vice President…
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AM&P Annual Meeting: A Deeper Dive into the Benchmarking Study
The association publishing world occupies a unique space. The AM&P Annual Meeting, held this June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation. One session focused on the AM&P Benchmarking Study. Four panelists shared their insights. The Panelists Carrie Hartin is the President of Sales Solutions and Services at MCI USA and specializes in strategic re-evaluation of association media properties. Her work includes partnering with associations to deliver non-dues…
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AM&P Annual Meeting: Publication and Communication Frequency
The association publishing world occupies a unique space. The AM&P Annual Meeting, held this June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation. Is your association publishing the right amount for your audience? Sarah Black, the Senior Manager of Editorial Services at Red Chair Communications addressed that question in her session, 鈥淭he Strategy of Frequency in Publications and Communications.鈥� Ask the tough questions Are you publishing the right amount…
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AM&P Annual Meeting: Technology and Your Publication
The association publishing world occupies a unique space. The AM&P annual meeting, held this past June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation. Associations are always looking to improve member experience and technology provides many routes to do so. In one of the AM&P sessions, 鈥淲here Technology Can Take You 鈥� and Your Reader,鈥� a panel of technology experts shared their expertise and addressed concerns to help associations…
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AM&P Annual Meeting: Promoting your Publication and Increasing Ad Sales
The association publishing world occupies a unique space. The AM&P annual meeting, held this past June in Washington, D.C., provided the opportunity for those participating to take part in something meant just for their occupation. One of the sessions at this year鈥檚 meeting focused on helping advertisers reach the right audience. Associations already have a great grasp of their audience market, so presenting a package that appeals to advertisers鈥� target market is a no-brainer. The session Most associations cannot survive…
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