Behind the Scenes: Employee Spotlight on Kim Zahner
Here at 色控传媒, we鈥檙e lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don鈥檛. We鈥檙e lucky to have these people, and are sharing a little bit about them in our聽Behind the Scenes聽series. Kim Zahner is going on 27 years at 色控传媒. She鈥檚 a proud mom, active member of the community and dedicated employee. She took the time to answer a few…
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A Forum to Address the Unique Needs of Associations
The thousands of associations across North America serve a wide variety of members and have many different missions as they serve those members. Despite their differences, these associations face many of the same core challenges like recruitment, engagement and retention to name a few. Association Media and Publishing (AM&P) recognizes the special needs that unite these diverse organizations, and their Lunch & Learn Series provides associations with a platform to ask questions and learn from fellow association leaders. The Panelists…
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Repurpose and monetize existing content with a book
Reduce, Reuse, Recycle. This is the mantra of those who want to avoid waste and repurpose useful material to extend its value. This mantra doesn鈥檛 just apply to plastic bottles 鈥� magazine publishers should apply this concept to their content. Reusing or recycling content into books gives extra life to excellent material. These books can extend the life of the content, engage current subscribers and attract new readers. Getting Started The best place to begin is by reviewing the columns…
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Publishers Should Identify Niches to Increase Reader Engagement
鈥淵ou can please some of the people some of the time, you can please all of the people some of the time, but you can鈥檛 please all of the people all of the time.鈥� This quote鈥檚 earliest attribution dates back to 14th-century monk John Lydgate. In today鈥檚 world, the question for publishers is: how do you please the greatest percentage of your readership most of the time? The answer: meet the needs of distinct niches to maximize your impact. You…
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How to design your book for 色控传媒鈥檚 binding process
Preparing a book, catalog or magazine for printing is a detailed process. 色控传媒 offers many options for binding your publication, but each has its individual design requirements. Whether you choose hard cover Smyth Sewn, soft cover Perfect Bound, Mechanical Bound or Saddle Stitch, we want to help you be successful with the binding option that鈥檚 best for your publication and design for it accordingly. That鈥檚 why we鈥檝e put together a manual, How to Design Your Book for 色控传媒鈥檚 Binding Process.…
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5 Ways Your Association should be Using Video to Engage Members
Video is an increasingly useful resource for every organization working to connect with people. It can be a great tool for further engaging your members. Adding video to the ways you already engage with members 鈥� methods like email, social media, print and your website 鈥� can help attract and engage members. Here are five ways your association can use video: 1) Education and tutorials People remember only 20 percent of what they hear and 30 percent of what they…
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