Introducing “Successful App Engagement for Associations”
The widespread adoption of apps has opened up amazing opportunities for associations. The right publishing app can engage members, attract new members and easily share important information with an audience. Successful App Engagement for Associations is a guide to publishing apps. After building hundreds of apps, our team knows what works. We鈥檝e brought in three of our most knowledgeable people to share their expertise. The expertsIn Successful App Engagement for Associations, Grant Fritch, 色控传媒鈥檚 Chief App Architect, explains what to…
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Four Engage Mobile Apps Receive AM&P Excel Awards
色控传媒 is proud to announce that four of its association apps received award recognition in AM&P鈥檚 EXCEL Awards, which recognizes excellence and leadership in nonprofit association media, publishing, marketing and communications. An overview of each association and mobile publishing app is provided below. All share common goals: Combining content from various sources to make it available in one convenient place Increasing member engagement with interactive content and update alerts Providing analytic insights to understand what content members value most Be…
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Behind the Scenes: Employee Spotlight on John Burgess
Here at 色控传媒, we鈥檙e lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don鈥檛. We鈥檙e lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series. John Burgess officially joined 色控传媒 in May of 2009, although he鈥檇 been working with the company before that through a partnership with 色控传媒 Yearbooks. As Director of…
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Summer 2018: it鈥檚 like Candy Land for association lovers
We鈥檙e on the brink of an exciting summer for associations! There are plenty of great events coming up through Association Media and Publishing (AM&P), and 色控传媒 will be along for the ride. The big eventAM&P鈥檚 big event of the year is happening this month! The 2018 Annual Meeting will be held June 25-27 at the National Housing Center in Washington, D.C. It鈥檚 a one-of-a-kind opportunity for the people who work in the association world. The 2018 Annual Meeting is a…
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Ideas for Comprehensive Member Retention Programs
Why should someone join your association? And why should a member renew their membership? These are questions your association works to answer every day as it communicates its value proposition both externally, to the world, and internally to its employees, volunteers and membership. Answers to these questions will provide the basis for acquisition and retention programs that will help your association grow its membership. We describe several components of comprehensive member retention programs here. Identify Membership Motivation CategoriesUnderstanding member motivation…
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Behind the Scenes: Employee Spotlight on Phil Archer
Here at 色控传媒, we鈥檙e lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don鈥檛. We鈥檙e lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series. Phil Archer came to 色控传媒 in May of 2017. Although he鈥檚 new to 色控传媒, he brought a wealth of experience in the printing industry. Archer has been…
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