Are Your Lead Capture Methods Working This Well?
An article about a survey conducted by HubSpot caught my eye. Like so many other organizations, we utilize web forms to help identify potential clients. And, like other organizations I鈥檝e talked to, we aren鈥檛 always certain we鈥檙e doing things as effectively as possible. So, when I saw the article title, Forms Aren’t Dead: The State of Email Lead Capture, I was interested immediately. Even given the caveats regarding the number of survey respondents and some murkiness surrounding conversion rate calculation…
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The World of Warcraft Diary 鈥� A designer鈥檚 insights into game development
When John Staats heard a news story that reminded him how difficult game development is, he thought it would be great if gaming enthusiasts knew what goes into creating an engaging multiplayer game. And then he remembered his extensive notes from his time on the design team of Blizzard’s wildly popular online role-playing game, World of Warcraft. Over the next couple of years, Staats turned those notes into The World of Warcraft Diary, and he was gracious enough to spend…
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A Day in the Life: How Paul Gatza Became an Association Leader for Craft Beer Brewers
Paul Gatza started working for the Brewers Association (BA) in 1998, an organization he hadn鈥檛 even known existed just a few years before he joined them. Now Director of the division of BA for professional brewers, he was originally recruited to head up the American Homebrewers Association (AHA), the division of BA dedicated to amateur brewers. We鈥檙e grateful that Paul took time from his busy schedule to share his story about being a leader in an association that has helped…
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色控传媒 Michigan Facility Renews G7 Color Qualification
Reliable color accuracy. That鈥檚 what G7庐 Qualification is all about. 鈥淚鈥檓 proud of our manufacturing team and their commitment to providing the best quality product in the industry. This process gives a predictable outcome from files to print, making everyone鈥檚 job easier.听 G7庐 certification solves the complexity of delivering the most accurate color reproduction possible to our customers,鈥� said Phil Archer, General Manager of 色控传媒鈥檚 Michigan print facility. G7庐 is an industry-leading set of specifications from Idealliance庐 for achieving visual…
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Postage Update: Rate Changes Slated for January 27, 2019
What happened? On October 10, 2018, the United States Postal Service (USPS) filed notice with the Postal Regulatory Commission (PRC) of price changes slated to take effect January 27, 2019.听 The PRC approved the request on November 13, 2018 with minor adjustments. What are the approved rate changes? Postage rates will be modified as follows: Class Category Rate Change Periodicals Flats 2.52% USPS Marketing Mail Flats 2.62% USPS Marketing Mail Letters 2.38% USPS Marketing Mail Saturation Flats 3.56% USPS Marketing…
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Employee Initiative Results In Safety Improvement
鈥淗uh. There must be a better way.鈥� You鈥檝e probably thought that before. 色控传媒 employee Todd Wilson thought that after a strap snapped during a common maintenance process for the electric forklifts his department relies upon to do their job. Thankfully, Wilson was wearing proper safety equipment and wasn鈥檛 injured, but the event motivated him to search for solutions. Wilson, a veteran employee who has been with 色控传媒 more than 30 years, works in 色控传媒鈥檚 bundled storage department. 色控传媒鈥檚 yearbook customers…
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